So it is that time of the month that you have to report on your agency’s marketing efforts and you find yourself burning the midnight oil looking at last month’s marketing channels. From Social media followers clicks, likes, impressions, cost per click the list goes on.To all your clients who rely on you to turn their marketing fortunes, the bottom line is for them to get qualified leads, increase revenue and have a favorable customer satisfaction level. These metrics that agencies often use to report on performance, do they really matter ?
Every marketing agency owner worth their salt has seen it all.At least if they have not seen it perhaps they have a gut feeling that something just is not adding up on the return on investment from Google ads or big social media campaigns.
The leads are not qualitative enough, the conversion ratio leaves much to be desired, you have seen it and possibly felt it, it is like a” splinter in your mind’s eye” (The Matrix 1999).
As a marketing agency owner, your primary goal is to make sure that you continuously expand your business and deliver exceptional value to your big brand clients. To achieve this, it's essential that you start to explore innovative ways of enhancing your services since year on year it is getting difficult to keep your clients happy.Centralised platforms like Facebook, Linkedin, Google and twitter have reduced the amount of your audience reach and each click costs more than it did a few years back.Vanity metrics that most orthodox marketing agencies are relying on are increasingly difficult to use to convince their clients of the effectiveness of marketing campaigns lately.The future of marketing agencies lies in being innovative and leveraging the benefits that accrue due to Decentralized Blockchain technology and web 3 community driven product marketing and development.
One such proven approach that is easily implementable, costs you much less but has increased marginal returns is by partnering with a white label community building platform. Now that we have got that out of the way, let us delve into the advantages of teaming up with a white label community building solution like Decommerce and explore how it will fuel the growth of your agency and give you almost a Superman Like competitive edge!
What are White Label Community Building Platforms?
White label community building platforms are software solutions designed to assist businesses in creating and managing to build a community around their business. Developed by industry experts, these platforms can be tailored to meet the unique requirements of your agency and clients.
Benefits of Partnering with a White Label Community Solution Provider
Increased Revenue Potential:Brand community building is the next best thing after sliced bread !Fortune 500 companies are investing huge amounts of capital and resources into this avenue.At the core of it all, brand community building is here to stay, with big brands NFT Collections linked to Fortune 100 companies have generated secondary market volume exceeding $1.6bn (coinbase).
Remove errors or complications that may arise from developing an in-house solution while experimenting with these Web3 community building solutions.If your agency were to rely on a proven enabler like the Decommerce community module, you can mitigate potential risks and ensure a smoother and more reliable community-building experience for your clients.
Access to Expert Knowledge
Teaming up with a white label solution provider grants you access to a wealth of expert knowledge and resources that may not be readily available in-house. When it comes to Web3 and NFTS, best believe this.It is so much easier for you to leverage the platform provider's experience and guidance to enhance your understanding of community building strategies, best practices, and emerging trends. This knowledge transfer empowers your agency to offer cutting-edge solutions and insights to your clients, strengthening your position as a trusted industry leader and as an innovative player into the future of marketing.
White label solutions are typically customizable to align with your agency's specific needs and those of your client including but not limited to your clients personal branding and colors, setting of your own tone and community management guidelines.. This flexibility allows you to expedite the time-to-market for new services on behalf of your clients. By leveraging an existing, feature-rich platform, you can promptly launch community-building initiatives and deliver tangible results to your clients faster than if you were to build a solution from scratch.TBO, a men’s underwear direct to consumer brand DTC saw an increase of over 28% in revenue after trying out the Decommerce community building module in 2022.
Brand community building Consultancy and Strategy: Marketing agencies can start offering their expertise in web3 community building as a standalone service and showing brands how to leverage web3 communities for profitability and client retention strategies.. They can provide strategic guidance and consultation to projects or businesses looking to build and nurture their communities in the decentralized space. This may include developing community engagement plans, creating tokenomic structures, and advising on governance models.
Partnering with a white label community building platform can be a game-changer for marketing agencies seeking sustainable growth and increased client satisfaction. By diversifying your service offerings including Web3 influencer marketing strategies, reducing marketing overhead costs for your brand clients, leveraging NFTS expert knowledge, and expediting time-to-market, your marketing agency can elevate its capabilities and deliver exceptional value to its enterprise clients. If you're eager to explore the benefits of white label community building platforms further, reach out to Decommerce today! Together, we can unlock the full potential of community-driven marketing strategies and propel your agency into the blockchain and rewards era.