Shoppers crave the humanization of online shopping experiences.
Automated personalization tools were differentiators yesterday but NOT so going forward as customers have realized that most of today's personalization is NOT human:
❌ Product recommendation engines
❌ Behavior tracking recommendations
Those tools will never replace the sort of human touch you get from your favorite store staff who knows you and your preferences personally and friends you share your brand experience with.
Example: organic reach on Facebook (2012-2023)
Source: SocialStatus, February 2023.
Organic Reach Rate (ORR) is the percentage of total page followers (page likes) who see a page's post in their feed organically, i.e. without spending money on ads.
Results achieved after implementation of Decommerce®