Awareness: At the top of the funnel, your goal is to create awareness about your brand and products. This stage includes strategies like social media ads, content marketing, and SEO to attract potential customers.
Interest: Once you have their attention, you need to generate interest. Share valuable content, run targeted campaigns, and make a compelling case for your products.
Desire: At this stage, potential customers are interested, but you need to turn that interest into desire. Highlight the benefits of your products, showcase reviews and testimonials, and create a sense of urgency.
Action: This is where potential customers take action and make a purchase. Ensure a smooth buying process with clear calls to action.
Retention: After acquiring a customer, the funnel doesn't end. It's essential to retain them. Nurture through email marketing, loyalty programs, and excellent customer service.