Have you ever found yourself lost in the maze of ecommerce metrics? Today, let's shine a spotlight on a particular acronym that holds the key to your success: CAC. But not just any CAC – we're talking about what makes a CAC truly good for your ecommerce venture. In the dazzling world of ecommerce, a good CAC, or Customer Acquisition Cost, is the golden ticket to profitability. It's not just about the numbers; it's about finding that sweet spot where acquiring customers doesn't break the bank. So, what exactly makes a CAC good?
A good ecommerce CAC is like Goldilocks' perfect porridge – it's just right. If your CAC is too high, you might be burning through cash faster than a kid in a candy store. On the flip side, if it's too low, you might not be investing enough to attract quality customers. Striking the perfect balance is the name of the game.