Owned media refers to any online asset that a company or brand owns and controls. This includes websites, blogs, social media profiles, email lists, and any other digital properties you have complete control over. Essentially, owned media is the content you create and publish on platforms you own, providing a stable and reliable way to communicate with your audience.
There are numerous examples of owned media, each serving a different purpose in your marketing strategy. Here are some key examples:
Websites:
Your company website is a primary example of owned media. It serves as the central hub for your brand's online presence, providing information about your products, services, and company values.
Blogs:
A blog on your website allows you to share valuable content with your audience, improving your search engine ranking and establishing your brand as an authority in your industry.
Social Media Profiles:
While the platforms themselves are not owned by you, the content you post on your social media profiles is considered owned media. This includes Facebook, Instagram, Twitter, LinkedIn, and more.
Email Newsletters:
Building and maintaining an email list allows you to communicate directly with your audience, sharing updates, promotions, and valuable content straight to their inbox.
Mobile Apps:
If your brand has a mobile app, it serves as an owned media platform where you can engage with users through push notifications and in-app content.
Control:
- With owned media, you have full control over the content, design, and messaging. This allows you to align your media with your brand's voice and values without external influences.
Cost-Effective:
- Unlike paid media, which requires ongoing investment, owned media involves a one-time or minimal recurring cost. Once you create your website or blog, the only costs are maintenance and content creation.
Longevity:
- Owned media has a lasting presence online. Unlike temporary paid ads, content on your website or blog remains accessible to users as long as you keep the site active.
SEO Benefits:
- Regularly updating your owned media with valuable content can improve your search engine ranking. This organic traffic can significantly boost your brand's visibility and reach.
Audience Engagement:
- Owned media allows for direct and continuous engagement with your audience. You can build a loyal following through regular updates, personalized content, and interactive features.
Brand Authority:
- By consistently providing valuable content, you establish your brand as an authority in your industry. This builds trust and credibility with your audience.
Understanding what owned media is and how to leverage it can significantly enhance your digital marketing strategy. By controlling your content, reducing costs, and improving SEO, owned media provides a stable and reliable way to engage with your audience. Start building your owned media assets today and reap the long-term benefits for your brand.
