We have all been there and got the T-shirt and as a brand owner, you might know that having a strong online presence is crucial to reaching and engaging with customers. Since 2009 Social media have been a powerful tool for building a community of loyal followers who can help drive brand awareness and revenue. But many a business are found wanting and lost at sea of unsustainable business practices that may harm their brand image and the pocket too.
In 2023, how do you turn your social media followers into a profitable community of passionate drivers and not just clicks and likes ?
More than ever now consumers are becoming increasingly concerned with their data privacy for a number of reasons. One of the main concerns is the potential for personal data to be misused or accessed by unauthorized parties. This could lead to identity theft, financial fraud, or other types of abuse.
Additionally, many people are concerned about the way their data is collected, shared, and used by companies, especially when it comes to targeted advertising. They may feel that their privacy is being violated or that their data is being used in ways that are not transparent or that they do not fully understand. Organisations that leverage web 3 communities provide this security layer.
In recent years, there is a growing awareness of the value of personal data and the potential for it to be used in ways that are not in the consumer's best interests. As a result, more and more consumers are taking steps to protect their data privacy and are looking for companies that prioritize data protection and transparency and hence the rise of Web3 and decentalization platforms.
There are a few reasons why blockchain communities may be a preferred option as opposed to social media followers. One reason is that blockchain communities are often more engaged and dedicated than social media followers. Because they are interested in the success of a specific project or initiative, they are likely to be more active and involved in the community.
Additionally, blockchain communities offer a level of transparency and accountability that may not be present in traditional social media platforms. Because the transactions and interactions within a blockchain community are recorded on a distributed ledger, there is a level of accountability that can help build trust among community members.
Another reason why blockchain communities may be preferred is that they are often focused on specific topics or industries, making them a valuable resource for those interested in learning about or contributing to the development of new technologies or business models. In contrast, social media followers may be less focused and may not necessarily have a shared interest in a specific topic or industry.
Overall, while social media followers can be a valuable asset for businesses, blockchain communities offer a more engaged and dedicated group of individuals who are focused on the success of a specific project or initiative.